Thursday, September 20, 2007

NYTImes decides to go free, Yipee!!!

The Hindu's opinion section introduced me to Paul Krugman's Op-Eds on NyTimes...Ever since I've been frustrated by the inability to read many of his articles because NYTimes required paid subscription for Online access. All that has now changed in the Google and search engine era with NYTimes deciding that free triumphs fee with regards to growth potential.

The Times said the project had met expectations, drawing 227,000 paying subscribers — out of 787,000 over all — and generating about $10 million a year in revenue.

“But our projections for growth on that paid subscriber base were low, compared to the growth of online advertising,” said Vivian L. Schiller, senior vice president and general manager of the site, NYTimes.com.

Interestingly Music and TV labels have also started moving in the same direction

0 Comments:

Post a Comment

<< Home